Media related thoughts and articles drawn from experiences in the industry.
When you’re pondering the move from one side to the other, it pays to quantify what some of your key challenges will be to ensure your first 90 days in business are as effective as possible – even when going the other way. Below, I’m advising on how to prepare yourself for the move fromContinue reading “The Move: Agency to Client Side.”
I recently featured on the brand new Marketing Mini bites podcast hosted by Chris Nightingale where we chat about a whole range of topics including: How I got started in Marketing, Working with external partners, Cookies and identity, in-house marketing teams and more! Give it a listen below: YouTube: https://lnkd.in/dbqRFngHSpotify: https://lnkd.in/dbkNcJbV
The world of start-ups can be a complicated place and Marketing is but one of many elements you’ll need to focus your energy on in order to make your business a success. Fortunately, the resources available to help start-ups in 2021 is abundant. I’ve provided a snapshot below into some of the crucial areas ofContinue reading “Start-up Series: Marketing Fundamentals.”
This week’s episode of the MadTech podcast sees me join the ExchangeWire team to discuss Netflix getting into Gaming, The future of Podcasting and the responsibility of Social media platforms to protect their users. Check out the episode on Spotify, here.
The last 12 to 18 months has seen a real acceleration in transformation and change, especially across the Brand and Agency ecosystem. In a time that saw significant disruption to strategy and planning, it’s been crucial that Brands receive proper guidance and instruction that’s specific to their requirements. By building a bespoke board of advisors,Continue reading “The Agency & Client Relationship Evolution – Feature.”
The Digital Targeting ecosystem has changed significantly over the past few years and the rate of change shows no signs of slowing. 2022 will bring about a major milestone in privacy navigation, as Brands respond to losing the remainder of third party cookies. In this series of Quarterly reviews over the course of 2021, I’llContinue reading “Digital Targeting Evolution, First View ’22.”
A debate that has spanned the entire existence of Digital Media and that will long continue into the future – is the one of in-housing. Brands and Agencies have long debated the pros and cons of each approach, but the old cliche remains in “do what’s right for your brand”. Back at the end ofContinue reading “In-housing vs. Outsourcing – The Persistent Dilemma.”
At the start of 2021 I appeared on the Advertisers Watching Ads Podcast alongside HeyCar’s Katie Wilson, FIFA’s Dario Salvelli and Automated Creative’s Tom Ollerton. Take a look at the full podcast here, where we discussed a government coronavirus advertisement and how the
A Digital Marketing Strategy can be defined, structured and delivered in a number of ways. It has to be relevant and custom built for the business it sits within, whilst striving for integration across the wider media/marketing function. Below, I’ll be providing a basic four point structure to get you started on your journey toContinue reading “Four Pillars of Digital Strategy.”
At the end of 2020, I appeared on Mediatel’s The Future of Media online webinar hosted by The Telegraph’s Senior Director of Innovation, Karen Eccles. The topic was Pushing the boundaries of Programmatic Media and can be watched here. Cadi Jones, Commercial Director, EMEA, BeeswaxGurman Hundal, CEO and Co-Founder, MiQDean Weaving, Head of Display, VideoContinue reading “Mediatel – The Future of Media.”
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