Start-up Series: Marketing Fundamentals.

The world of start-ups can be a complicated place and Marketing is but one of many elements you’ll need to focus your energy on in order to make your business a success. Fortunately, the resources available to help start-ups in 2021 is abundant. I’ve provided a snapshot below into some of the crucial areas ofContinue reading “Start-up Series: Marketing Fundamentals.”

The Agency & Client Relationship Evolution – Feature.

The last 12 to 18 months has seen a real acceleration in transformation and change, especially across the Brand and Agency ecosystem. In a time that saw significant disruption to strategy and planning, it’s been crucial that Brands receive proper guidance and instruction that’s specific to their requirements. By building a bespoke board of advisors,Continue reading “The Agency & Client Relationship Evolution – Feature.”

Digital Targeting Evolution, First View ’22.

The Digital Targeting ecosystem has changed significantly over the past few years and the rate of change shows no signs of slowing. 2022 will bring about a major milestone in privacy navigation, as Brands respond to losing the remainder of third party cookies. In this series of Quarterly reviews over the course of 2021, I’llContinue reading “Digital Targeting Evolution, First View ’22.”

In-housing vs. Outsourcing – The Persistent Dilemma.

A debate that has spanned the entire existence of Digital Media and that will long continue into the future – is the one of in-housing. Brands and Agencies have long debated the pros and cons of each approach, but the old cliche remains in “do what’s right for your brand”. Back at the end ofContinue reading “In-housing vs. Outsourcing – The Persistent Dilemma.”

Four Pillars of Digital Strategy.

A Digital Marketing Strategy can be defined, structured and delivered in a number of ways. It has to be relevant and custom built for the business it sits within, whilst striving for integration across the wider media/marketing function. Below, I’ll be providing a basic four point structure to get you started on your journey toContinue reading “Four Pillars of Digital Strategy.”

Mediatel – The Future of Media.

At the end of 2020, I appeared on Mediatel’s The Future of Media online webinar hosted by The Telegraph’s Senior Director of Innovation, Karen Eccles. The topic was Pushing the boundaries of Programmatic Media and can be watched here. Cadi Jones, Commercial Director, EMEA, BeeswaxGurman Hundal, CEO and Co-Founder, MiQDean Weaving, Head of Display, VideoContinue reading “Mediatel – The Future of Media.”

The Three Tiers of Digital Media Measurement.

Even in 2021, depending on who you talk to, Measurement can be quite a scary and anxiety filled subject to approach. People can tend to avoid it if they deem it to be unsolvable, difficult to garner or if there’s an undercurrent of doubt that exists throughout the organisation in non-linear Media effectiveness. Even ifContinue reading “The Three Tiers of Digital Media Measurement.”

Maximising the client and agency relationship.

A long talked about and debated subject is that of the client and agency relationship. How do the best ones succeed, how do the worst ones come to be and when are those key moments at which you must act quickly to maintain it’s integrity. Below are some insights into the experience I’ve gained alongContinue reading “Maximising the client and agency relationship.”